Insight DirectorPaul helps our clients get value from their data through the use of insight and modelling techniques
- With over 25 years in the data industry Paul is a true believer in data-driven marketing.
- As a practitioner, Paul works with clients’ data to unearth the hidden knowledge that drives the models that transform Marketing ROI. His approach is to start by ignoring the ‘perceived wisdom’ of current practice and lets the data lead the investigation. It’s amazing what this approach can uncover!
- When not digging through clients data to find the golden nuggets Paul spends his time trekking in the more beautiful and remote parts of the planet.