The world of marketing is changing. Technology is constantly evolving and the influence can be felt in all aspects of life. Marketing is no exception. In recent times the internet has moved from a static platform to a social one. Consumers have grown accustomed to interaction with their products and expect their voices to be heard. Marketdeveloper’s state of the art Conversational Marketing application allows an authentic and sustainable conversation between customer and brand, ensuring no opportunity is missed. An effective interaction can be developed and marketing communications will deliver the classic:
Right message, right channel, right time.
The premise of this latest development is based on the seminal work “The Conversation Manager” by Steve Van Belleghem. Published in 2010 to significant acclaim, and based on four years primary research, the book rejects the notion of traditional marketing tools, demonstrating how they are no longer relevant in today’s society.
MarketDeveloper believes it is the first company to truly crack the concept of Conversation Marketing. MD v5.1 has taken the message of Van Belleghem’s work and put it into practise, acting as a hub for all their client’s marketing needs, allowing a true conversation between business and consumer. What separates the Conversation Manager from other CRM systems is adaptability; whatever a company’s marketing requirements are v5.1 can be configured and updated to ensure marketing potential is reached. What began with Permission Marketing has now been taken to the next level, and MarketDeveloper is at the front of the movement.
Customers want to hear about products, they want to receive information and offers. However in a world of social media and instantaneous feedback, empowered consumers want to do this on their own terms. Rather than investing large amounts of money and effort trying to predict what a customer wants, Conversation Management listens to the customer, and tailors marketing efforts accordingly.