Building the Three Pillars of effective data use

The ‘Three Pillars’ of data are vital to ensuring that you are getting the most out of your data and driving business growth, but how can you guarantee that you’re following the steps to success when it comes to ‘Big Data’?


#1 – The Right Data

There’s no point building the perfect data model if you haven’t got the right data to implement into it. So, how can you make sure you have the right data? With an almost infinite range of data providers out there, an uninformed or rushed decision can result in you ending up with a majority of irrelevant or unusable data.

The best way to tackle this, is to build up your own database of prospects through the use of effective marketing and enquiry generation. This data can then be used in conjunction with highly-targeted data, purchased from a reliable, ethical data supplier and processed through our platform to condense your database into more usable and approachable dataset, eliminating waste data to speed up loading times and making it easier for your teams to access and use, which in turn, vastly improves your return on data purchases and collections.


#2 – The Right Models

Data models have changed significantly since the days of traditional marketing, with businesses nowadays taking more of a focus towards the ‘Customer Journey’. This journey consists of utilising data and tracking a contacts interaction across multiple platforms, creating a bespoke journey and experience for each record, nurturing them to promote engagement and rewarding buyer-like-behaviour. Driven by modern marketing automation, customers are prompted with reminders, advertisements and personalised offers, encouraging them to purchase the latest product or submit an enquiry.

Creating the perfect model to effectively utilise your data is an ongoing process, consisting of constant refining and adaptation, but this doesn’t mean you should start anywhere. The best option is to work with a specialist consultant, who can help you create the most effective customer journey for your data.


#3 – The Right Tech

Many business leaders spend the world, believing that equipping their workforce with the latest technology will solve their data problems. While the right tech is important to transforming your data, the success of your data relies on the combination of all the pillars. When finding the right tech for your company, you’ll need to understand your requirements, as well as the process that your customer journey relies on. Based on this information, you can then make an informed decision and find the right tech for your business.

To obtain the best value out of your tech, the best option is to consult with a data specialist, who will be able to create a bespoke plan for your ‘big data’ needs and ensure that your data infrastructure is up-to-date. Give us a call today to find out more on +44 1784 432 082.

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About MarketDeveloper

MarketDeveloper is a CRM and Marketing Automation supplier based in Egham. The company was formed from the merging of two marketing solutions in 2009 and has been committed to creating and updating a highly powerful, flexible and intuitive Single Customer View solution. A selection of MarketDeveloper clients include The Mail, VisitWales, ScotRail and Cosmos. In December 2018, MarketDeveloper was acquired by BlueVenn.