CRM Marketing Boosts Green Credentials

Following significant developments and updates to the MarketDeveloper v5.1 solution the CRM marketing company has invested significantly in the technical side of the company, increasing hardware specification by up to 800% at well under half the power consumption.

Green efficiency is fast becoming a priority for responsible businesses and cloud computing is seen by many as the perfect solution. Studies by Microsoft have shown that by switching to the cloud companies can reduce their carbon footprint by up to 90%. Cloud computing as a business model involves the delivery of real time services to any device, which negates the need for expensive and inefficient infrastructure on the part of individual companies. Cloud providers such as Marketdeveloper run their operations from sophisticated and highly efficient data centres which are designed to eliminate waste.

MarketDeveloper has long been ahead of the game when it comes to cloud CRM. By boosting hardware specification up to 800% at well under half the power consumption this latest development will only increase the company’s green credentials.

The new infrastructure is now totally virtualised which is where the saving is made as a massive reduction in power usage occurs. The system is highly available and fault tolerant. By investing in the very latest technologies, Windows Server 2012 and SQL Server 2012, MarketDeveloper is ensuring faster and more responsive systems. MarketDeveloper is a dynamic and ambitious company and this step forward gives the opportunity for even more technical features.

The MarketDeveloper philosophy is based on delivering the highest possible cloud advantage to customers, having the very latest state of the art hardware credentials is therefore essential. Marketing CRM is a highly competitive market and it’s crucial that providers are constantly upgrading and adapting their solution.

Technical Director Jarrod Craik said of the investment, “It is essential for a company such as MarketDeveloper to stay ahead of the curve. By investing significantly in state of the art hardware such as this we ensure that the cloud service we offer remains ahead of the game.”

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About Market Developer

MarketDeveloper is a CRM and Marketing Automation supplier based in Egham. The company was formed from the merging of two marketing solutions in 2009 and has been committed to creating and updating a highly powerful, flexible and intuitive Database Marketing solution. Since launching v5 of its system MarketDeveloper has seen 99.999% deliverability rate and includes The Mail, VisitWales, ScotRail and Cosmos amongst its clients.