There are numerous benefits that CRM offers, from supporting sales through to building stronger customer relationships through targeted campaigns and advice. At the same time, compliance is something that is at the forefront of many business’ minds at the moment, particularly with new GDPR requirements being set out next year. A growing number of SMEs are now looking at what CRM could bring to their business, not only practically, but also in terms of the bigger picture, including how it can improve overall compliance.
What do we mean by “compliance”?
“Compliance” will have different connotations across different sectors and industries; however one thing that is relevant to all businesses across the UK and Europe is the importance of data protection for their customers’ data and internal data alike. With growing media coverage of data breaches, this is also of growing importance to customers too, who are beginning to look for reassurance from the companies that they buy from that their information will be kept confidential.
Consolidating information for easier management
Consolidating all of your information about each customer into one single place not only makes it clearer when communicating with that specific customer, but also makes management of their data easier. This is useful for using data on a daily basis, from marketing to customers through to delivering bespoke advice about any ongoing or previous purchase. It makes the data accessible to those who require it internally, but also can restrict access at different levels depending on permission.
Data lifecycles and CRM
Every piece of data will have a lifespan – from the moment the data is captured, or the customer opts-in, to when it is no longer needed, or is requested to be removed. What a CRM system brings to this lifecycle is the ability to view the data and add or remove it easily at any given time. It allows data to go through the processes required, before it is destroyed internally. The SCV (Single Customer View) style CRM that MarketDeveloper offers consolidates the customers’ information in a way that different pieces of data and information for each client can be viewed at once to show the bigger picture.
Optimisation for specific compliance
There is also the possibility to optimise CRM platforms to comply with specific industry regulations depending on the customers’ requirements. This can incorporate lots of different areas, such as financial guidelines and information handling. To get started with CRM, get in touch with MarketDeveloper today on +44 1784 432 082.