The key to building lasting customer relations that encourage brand loyalty is the ability to create a clear, strong and consistent message across all of your active customer relation platforms. Monitoring a single customer interaction across multiple platforms and tracking their journey through your marketing efforts however can be complicated and potential leads can be missed or interested prospects can fall through the cracks.
Single Customer View
This is where a Single Customer View platform is essential, offering a clear, coherent and holistic view of your customers behaviour across multiple business channels. This empowers you to then easily record the effectiveness of certain marketing channels over other customer relation efforts, reaching out to customers in the way that is most likely to elicit a legitimate and personal response.
Consistency: The Key to Customer Relationships
Using a Single Customer View system which allows you to monitor marketing efforts and customer engagement cross platforms empowers you to combine these efforts, creating a single, consistent message. This is then delivered across each of your customer relations platforms in synergy to reach out to customers, potential leads and specific groups of interest in order achieve a level of brand recognition and loyalty far higher than typical marketing efforts.
This also allows you to easily identify potential leads from their buyer-like behaviour, reaching out to those who are expressing interest to create leads and encourage word of mouth recommendation to those who they think may be interested in your product or service.
Creating Consistency and Active Customer Management
There are a number of ways in which you can work to create consistency, from monitoring and coordinating your tone of voice and content, to setting up automated marketing emails to follow up on customer actions and engagement on your website.
You should also monitor your social platforms and feedback areas closely for customer comments, rewarding and replying to positive comments and ensuring that any negative experiences are quickly amended, taking steps to prevent future negative experiences in order to maintain your brand reputation.
Market Developer’s Single Customer View solution allows you to maximise your return on marketing and develop lasting customer relations that build positive brand experiences for an improved brand image and empowering you to enjoy more leads and an increased conversation rate. To find out more, give us a call today on +44 1784 432 082.