Single Customer View

Engaging Contacts: Making the most of your database with Single Customer View

Once you’ve got your CRM implemented, you are probably going to want to use your new tool to help improve your customer service, sales and marketing channels. To make the most of your new platform it is important you understand and take advantage of Single Customer View – here’s why:

There are a number of ways in which you can optimise communications with your database, but ultimately it all boils down to creating powerful and relevant messages to each individual. If your channels of communication aren’t cohesive, then you risk saturating your audience with different messages from different channels such as email, SMS, phone calls and more.

A disparate approach to managing your communications could impede your service delivery and damage your sales pipeline. By managing your database using Single Customer View, you can overcome this obstacle and ensure that your messaging is relevant and targeted to everyone individually whether they an existing customer or prospect.

Ultimately, Single Customer View offers total clarity of your database so you can see where they are in their journey, regardless of the channel they have engaged with historically. By using this insight to prevent cross messaging, you will be able to nurture your customers and prospects with far more precision to deliver better results.

Businesses have to manage more data than ever before, which creates fantastic opportunities for new business and improved customer retention. With Single Customer View, businesses are able to not only understand their audience more – they are also able to reach their audience more.

Traditionally, Single Customer View is an expensive and time consuming solution to enhance communication. However, the MarketDeveloper platform is designed to be easy to implement, simple to manage and at a competitive price point to ensure business receive a return on their investment. To find out more about Single Customer View how you can implement an effectively managed CRM system into your business, and the benefits this can provide for your lead generation, check out our CRM solutions here or speak to a member of our team on +44 1784 432 082.

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About MarketDeveloper

MarketDeveloper is a CRM and Marketing Automation supplier based in Egham. The company was formed from the merging of two marketing solutions in 2009 and has been committed to creating and updating a highly powerful, flexible and intuitive Single Customer View solution. A selection of MarketDeveloper clients include The Mail, VisitWales, ScotRail and Cosmos. In December 2018, MarketDeveloper was acquired by BlueVenn.