Data management is a central area within every business. Whatever sector they are in, all companies will be dealing with data on a daily basis – from internal staff data through to sensitive customer data. The management of this data has to meet certain guidelines according to UK law, and even more so moving into 2018 with the upcoming implementation of GDPR. Now, even more than ever, customer data protection is being highlighted to companies as an important part of their business, and using a CRM can help your overall data management, not just in security, but many other areas.
Genuine customer relationships
CRM helps with the collection and organisation of data, for both the benefit of the organisation and the customer alike. It opens up communication with customers who are genuinely interested in your products and services, which creates a contact list to nurture that is likely to see sales. By combining all data together into one accessible platform, you can personalise interactions to each customer to optimise your services and communication.
Keep your data up to date
It is important under new GDPR rules that your customer data must be kept up to date. Using CRM software enables companies to market their campaigns effectively to their target audience, since they know that the contacts that they are marketing to are real, and correct.
Greater audience understanding
CRM software not only helps you to keep your data current, but also shows customer behaviours and communications, which can help to understand your audience better. It can also enable you to predict buyer behaviour more accurately and therefore make contact at the optimum time.
Higher audience interaction through CRM
Data is at the centre of any successful campaign and a CRM helps to unify your sales and marketing team, increasing transparency. This enables your team to create campaigns that are specific and targeted, personalised to the recipients, which encourages higher audience interaction.
MarketDeveloper are boutique data marketing specialists, and experts at delivering our Single Customer View CRM system to businesses wanting to create, manage and delivery campaigns across all digital and analogue channels.
Find out more about our latest SCV centric online CRM system today by giving our team a call on +44 1784 432 082.