How can you improve your data security for 2018 using CRM?

Data security is a key topic for 2018. The risk of data loss and cyber attack has increased as a result of employment practice changes, such as remote working, as well as the sheer volume of malicious third party activity. Plus, the arrival of the General Data Protection Regulation in May next year is going to make it even more crucial to ensure that data is secure. The result is a lot of additional pressure to find ways to improve data security. If your data is contained within a CRM you have a much better chance of ensuring higher levels of data security because there are many ways to protect data via a CRM.

A secure data centre

If you have a secure data centre then this prevents anyone outside your organisation from having access to your customer data. Thanks to the widespread use of the cloud this is not something that only those with the resources to build their own data centre can achieve. A cloud hosted CRM provides a way to ensure data security, particularly with additional layers of passwords, login protocols and minimal access to server hardware.

The ability to restrict access to data

Once your data is contained within a CRM you have the opportunity to control who has access to it. Restricted access is one of the most effective ways to improve data security, as it ensures that only those who really need to see the most sensitive or confidential information can do so. There are many ways to determine access to data, such as whether it’s required for legal compliance or whether the person in question needs to be able to access certain data to do their job. A CRM enables you to build in restrictions to data access that could make your data much more secure as a result.

Tighter contractual obligations

It’s often difficult to write in very effective data protection obligations to an employment agreement when you can’t define where that data is contained. So, if your business doesn’t currently have a CRM you might be relying on very wide and far reaching contractual obligations that may not be entirely clear to the employee and which may not be all that effective if called upon. Where there is a CRM it’s much easier to clearly define the data that you’re trying to protect, as well as the processes and actions that could result in an employee breaching the obligations in their contract. As employees remain one of the most significant threats to the data security of any business, this kind of protection is a very simple and fast way to upgrade the security that you have.

Implementing data security routines

From the point of view of employee understanding, it’s far easier to implement data security routines when you’re using a CRM. These data security routines could be the key to helping your business to avoid security breach that is the result of simple human error so they are worth investing time in.

For more information on how important a CRM has become to data security – and how you could improve your own standards by investing in one – please get in touch.

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About MarketDeveloper

MarketDeveloper is a CRM and Marketing Automation supplier based in Egham. The company was formed from the merging of two marketing solutions in 2009 and has been committed to creating and updating a highly powerful, flexible and intuitive Single Customer View solution. A selection of MarketDeveloper clients include The Mail, VisitWales, ScotRail and Cosmos. In December 2018, MarketDeveloper was acquired by BlueVenn.