The number of businesses utilising email marketing to reach out to their customers is higher than it has ever been, and as a result, it can be easy for your database to ‘switch-off’ to marketing messages if you are not delivering relevant and targeted campaigns. So, how can your CRM help you to create more targeted campaigns in order to beat the inbox clutter and reach your consumers?
Creating a personalised message
One of the biggest contributing factors to customers disengaging from emails is when businesses make no effort to target customers. They deliver mass messages that are not relevant to the contacts behaviour or requirements. In fact, according to a study into consumer behaviour in regards to email marketing by Janrain, 74% of online customers expressed frustration with receiving offers and marketing messages that have nothing to do with their interests.
By using your CRM to segment your database to target specific groups that share common interests, or targeting users based on activity, you can create emails and marketing that panders to their specific interests. Combining this with fields that populate with contact details like their name, you can achieve a far more personal campaign that makes consumers feel more valued and encourage a positive engagement.
Consumer activity and proactive marketing
Your CRM holds the power to transform your customer relations, and by using this information to create highly targeted groups based on customisable parameters, you can ensure that your marketing is always up-to-date. This allows you to reach out to customers with bespoke messages based on their buyer-like-behaviour and their reactions to past campaigns, and create a tailored message that proactively anticipates their response whilst delivering campaigns that achieve a greater return for your business.
Customer Relations Management Specialists
If you are not currently utilising a CRM system, investing in a dedicated Customer Relations Management Platform with MarketDeveloper is a great way to transform your marketing and customer relations, allowing you access to an extensive range of CRM and Single Customer View tools from anywhere, at any time.
To find out more about MarketDeveloper’s CRM solutions and discover how you can enhance your marketing with more targeted campaigns, visit our website here or give us a call today on +44 1784 432 082.