Is Single Customer View a marketing treasure?

Single Customer View (SCV) is a unique offering from MarketDeveloper’s CRM systems, which consolidates customer information to give your business a more holistic view of your customers’ information. This “bigger picture” can help your marketing and sales departments, as well as your customer services team, to grow and be more targeted in their approach.

What does a SCV offer?

A Single Customer View offers a greater range of tools than a standard CRM. These include tracking customer behaviour, transactions and attributes, across all the different channels of interaction, from social media to email marketing. This means that you can build a full understanding of your customers and what they are interested in, in order that you can market your products and services on an ongoing basis more effectively to them. It allows you to adapt your marketing strategy over time as buyer behaviour changes.

Building strong foundations

SCV is a marketing treasure for many marketers since it allows businesses to make the best use of the data that they’ve acquired. It is easier to sort through data, remove anything that is out of date, and ensure that customer data is kept confidential at the same time. A SCV enables analysis of data to be made at any time, which leads to more targeted campaigns and delivery of a consistent customer service.

How effective is a Single Customer View?

A SCV really does give a 360 degree view of your customer. For example, you can identify open rates, conversions, preferences, and then deliver a completely bespoke service and interaction with each customer. Because so much information is available in one place, this doesn’t only make marketing easier, but also saves a huge amount of time and streamlines your business operations within your marketing and sales departments.

Find out more about SCV

SCV provides excellent service, insight and exclusive touchpoints to enable businesses to connect with their customers in a new and personalised way. MarketDeveloper offers a marketing solution that is fully integrated to give a complete, end-to-end marketing solution. Speak to one of the MarketDeveloper team today to find out more about SCV on +44 1784 432 082.

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About Market Developer

MarketDeveloper is a CRM and Marketing Automation supplier based in Egham. The company was formed from the merging of two marketing solutions in 2009 and has been committed to creating and updating a highly powerful, flexible and intuitive Database Marketing solution. Since launching v5 of its system MarketDeveloper has seen 99.999% deliverability rate and includes The Mail, VisitWales, ScotRail and Cosmos amongst its clients.