Making the most out of your CRM

Have you ever stopped to think about how your business would cope without its CRM? Your CRM is a powerful tool, that has the capability to transform your customer relations if utilised correctly, as well as saving you a significant amount of time when monitoring and assessing marketing and product customer personalisation efforts.

Integration with existing systems

One of the most influential factors into the success of your CRM is the integration. While a CRM can still present a range of benefits when used by itself, integrating your CRM into existing communication, marketing and resource management tools, you can save yourself a large amount of time and make general relationship management significantly easier. For example, integrating elements of your CRM into your website and customer communications can allow you to easily track buyer-like behaviour and monitor leads from a single point, rather than tracking their behaviour across multiple platforms individually.

This also makes it far easier to control user requests, such as unsubscribing from communications or requesting certain product information or data, allowing members of your team to easily observe and record when a request has been fulfilled, making sure no-one slips through the cracks and every request is completed in a timely manner.

Educating staff on best practise

Many businesses invest in new CRM systems without consulting staff or organising any official training to ensure they understand how to use the new systems. This can often result in businesses experiencing far from the most out of their CRM, with a large amount of wasted potential. Providing sufficient training for your staff to develop their understanding of your systems is one of the best ways to guarantee you are making the most out of your CRM, as well as enjoying the many other benefits of a skilled workforce, including increased satisfaction, productivity and efficiency.

Consistency, testing and customer feedback

As with any system, your business CRM works best when you are constantly testing, experimenting and expanding your understanding of the system, and a great way to achieve this and to inspire innovation is through customer feedback and testing. We’re not talking about asking your customers to come and test your CRM, but rather encouraging feedback on increased personalisation, satisfaction and potential ways that you can develop your relationship and show that you value their business. These are all great ways to expand the use and effectiveness of your CRM to make sure you are making the most out of your systems and delivering the best customer experience possible.

If you’re interested in finding out more about the best way to utilise your CRM, speak to a member of our friendly team today on +44 1784 432 082, and we’ll be happy to help.

 

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About Market Developer

MarketDeveloper is a CRM and Marketing Automation supplier based in Egham. The company was formed from the merging of two marketing solutions in 2009 and has been committed to creating and updating a highly powerful, flexible and intuitive Database Marketing solution. Since launching v5 of its system MarketDeveloper has seen 99.999% deliverability rate and includes The Mail, VisitWales, ScotRail and Cosmos amongst its clients.