Mark Allen Group looks to MarketDeveloper to Maximise CRM Potential

Mark Allen Group has secured the services of MarketDeveloper, and the state of the art V5.1 of their CRM software, as they look to optimise their data management to assist their plans for continued business growth.

The Mark Allen Group is a media communications company, which publishes 46 specialist magazines, as well as organising related events and conferences, in four key areas:  healthcare, education, business and leisure.  The Group has chosen MarketDeveloper to  integrate all of their web, subscriber, prospect and billing systems into a single customer view. The potential for large data acquisition and subscriber growth is also expected to be a prominent feature of the relationship.

“We looked at a lot of different companies but in the end we decided that MarketDeveloper were the best fit for our needs,” said Ben Allen, CEO of Mark Allen Group, “the key factors for us were speed and flexibility; MarketDeveloper are prepared to tailor their cloud CRM application to our needs, and more importantly, fulfil all our requirements to tight deadlines. In addition, as well as providing a single customer view database, the MarketDeveloper V5.1 system contains an integrated marketing solution, which set them apart from the other companies we look at. They are a unique company and we look forward to working together.”

The contract award is the latest achievement in what has already been an impressive year for MarketDeveloper. Having invested heavily in the cutting edge V5.1 of its software,  the CRM marketing company is now looking to secure aggressive market expansion as the next step, offering a “rip out and replace” service to potential clients and aiming to add to an impressive roster that already includes the Daily Mail, ScotRail, Visit Wales and The Department of Health.

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About Market Developer

MarketDeveloper is a CRM and Marketing Automation supplier based in Egham. The company was formed from the merging of two marketing solutions in 2009 and has been committed to creating and updating a highly powerful, flexible and intuitive Database Marketing solution. Since launching v5 of its system MarketDeveloper has seen 99.999% deliverability rate and includes The Mail, VisitWales, ScotRail and Cosmos amongst its clients.