MarketDeveloper Adds Pure360 Capability to Campaign Management

MarketDeveloper is delighted to announce its integration with state of the art email marketing service Pure360. This latest bolt on to the v5.1 system further cements MarketDeveloper’s position as a top of the range Campaign Management application.

By adding Pure360 to the existing MDv5.1 solution MarketDeveloper has created a more efficient and streamlined solution with the capability to act as an end to end marketing service. Pure360 provides powerful, integrated direct marketing ability which adds strength to MarketDeveloper’s already highly powerful Campaign Management suite. Pure360 work with over 1000 organisations including brands such as Rightmove, Virgin and Innocent Drinks. As official DMA members the company records a 10% higher open rate than the DMA average, leading to higher clicks and conversions for email marketing campaigns.

This update is the latest in a series of significant changes to MarketDeveloper as it develops its solution and expands its capabilities. Having already secured the services of Reactor Graphics, a bespoke email design service, MarketDeveloper then recruited Trans4mmarketing to provide an intuitive project management and communications service. With the addition of Pure360 MarketDeveloper has developed into a comprehensive solution for all Customer Relationship Management and marketing requirements.

Although Social Media and Conversation Management have risen in the collective mindset of marketers over recent years, traditional direct mailing remains as relevant as ever. Any company serious about developing and maintaining excellent Customer Relationship Management has to ensure that, along with a strong Social CRM strategy, its direct marketing capabilities are up to scratch. A MarketDeveloper/Pure360 Campaign Management package is one way of guaranteeing this.

MarketDeveloper MD Simon Davis said of the affiliation, “The addition of Pure360 to MarketDeveloper really sets us apart from our competitors. Pure360 ensures every campaign yields the best possible results and guarantees a superior ROI. This combined with MarketDeveloper’s sophisticated multi channel marketing capabilities forms an enviable solution.”

This latest development of the v5.1 package sets MarketDeveloper’s stall out as an end to end marketing solution capable of high level data management, the creation of a single customer view, beautifully crafted bespoke mailer designs, multi-channel campaigns, reporting functionality, project management and development, budgeting and social orchestration.

For more information on how MarketDeveloper can optimise the way you do CRM visit http://www.marketdeveloper.com

For more information on Pure360 visit http://www.pure360.com/email/features

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About Market Developer

MarketDeveloper is a CRM and Marketing Automation supplier based in Egham. The company was formed from the merging of two marketing solutions in 2009 and has been committed to creating and updating a highly powerful, flexible and intuitive Database Marketing solution. Since launching v5 of its system MarketDeveloper has seen 99.999% deliverability rate and includes The Mail, VisitWales, ScotRail and Cosmos amongst its clients.