MarketDeveloper is pleased to announce that, following the merger of Northcliffe Media and Iliffe News to form LocalWorld, it has been recruited to deliver a Real-time Advertising Response Engine to the media company. It is an exciting premise and one that MarketDeveloper feel could be a unique proposition in the customer relationship management world; an entirely new concept that will almost certainly not be the last of its kind.
LocalWorld is a media business dedicated to the optimisation of local content and commerce across all platforms, with an impressive portfolio of market leading print and digital brands. The main concern when dealing with this magnitude of data and information is ensuring it is kept clean and organised, but a further challenge comes in the form of marketing automation. What MarketDeveloper has created is an innovative online CRM (Customer Relationship Management) solution that will clearly and accurately measure how local businesses and consumers interact with LocalWorld, providing reports on every aspect of the process, from clicks performed to vouchers printed to phone calls made, all of which will be run through MarketDeveloper’s Real-time Advertising Response Engine.
Perhaps the most important factor to this fresh approach adopted by LocalWorld will be availability and user friendliness. MarketDeveloper’s system will allow all Small Businesses involved with Local World’s advertising potential to access reports, meaning they will be able to monitor and assess how their marketing is progressing and adapt their approach accordingly. Sales people will also be able to tailor their efforts, again using the state of the art web based CRM, to sell further listings or provide special offers.
This exciting news is the latest contribution to a serious feel-good factor at MarketDeveloper, the company having recently announced its association with Mark Allen Group. Having invested heavily in ensuring the latest v5.1 of its software is at the cutting edge of CRM marketing the company is now looking to further expansion.