MarketDeveloper Welcomes Data Expert Tim Pottinger as Business Development Director

MarketDeveloper is delighted to welcome Tim Pottinger to their expanding team as Business Development Director. Tim joins the Marketing Automation specialists from CallCredit Information Group where he spent a highly successful eight years working within their Marketing Solutions division as both Database Solutions Director and Commercial Director.

Tim Pottinger has a wealth of experience within the data sector and is widely regarded as a key player in the industry having assumed Director roles with Callcredit Information Group and previously with Identex (now known as Rapp). Tim will bring his experience and enthusiasm for Database Solutions and help MarketDeveloper expand its already strong list of major clients including The Mail, Visit Wales, Glasgow Life and Cosmos Tours and Cruises.

MarketDeveloper completed the highly complex and extensively configurable v5.1 of its Marketing Automation solution in 2012 and has spent the last two years expanding its client base as well as further developing the solution. MD v5.1 has grown significantly in recent months to incorporate Social Media channels, high end Conversational Marketing capabilities, Microsoft Outlook integration and Survey Management. All of this sits on top of the key function of the cloud solution, to provide marketers with the ability to communicate with their customers.

Marketing Insight Director Paul Schulz said of this latest hire, “We are delighted to welcome Tim Pottinger to the team. Tim is a highly experienced data professional and with him on board we are confident we can provide even more brands with the ability to communicate with their customers and make their marketing department the best it can be.”
Tim Pottinger commented, “MarketDeveloper is an organisation that has great potential for rapid growth, they have developed an excellent product that allows brands to have easy access to a single customer view and personalise both online and offline communications. They have a great team of people and a strong client base.”

Marketing Automation is enjoying significant media attention and is widely tipped by organisations such as Gartner to become the top priority for IT spend in 2014. By providing a highly configurable off the shelf solution with all the functionality of a bespoke system MarketDeveloper is hoping for a highly successful year.
For more information on MarketDeveloper’s unique brand of Conversational Marketing and Cloud based Marketing Automation visit our website.

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About Market Developer

MarketDeveloper is a CRM and Marketing Automation supplier based in Egham. The company was formed from the merging of two marketing solutions in 2009 and has been committed to creating and updating a highly powerful, flexible and intuitive Database Marketing solution. Since launching v5 of its system MarketDeveloper has seen 99.999% deliverability rate and includes The Mail, VisitWales, ScotRail and Cosmos amongst its clients.