Should you consider implementing a CRM system within your business?

If you’ve not used one before, CRM systems are incredibly useful and are implemented by a number of businesses who recognise the benefits that they bring. They offer a range of features which help you to manage your customers’ information, workflow and processes with ease to ensure that you are working as efficiently as possible. One of the main aims of a CRM is to build stronger customer relationships through proactivity as well as fast response times, and there are many other functions that a CRM tool can offer you. With this in mind, here are some of the possible reasons that you might want to consider implementing a CRM system within your business.

Integrated and streamlined processes

Simplicity is something that will make all of your employees’ jobs easier. This simplicity is delivered through integrating different applications and therefore streamlining processes. Your CRM should provide an easy-to-use system which means that all information is collated to use in one single place and all staff can be trained to use it. This not only helps your staff to work more efficiently but it ensures that information is readily available for them to actively help clients as quickly as possible.

Remote and mobile access

A CRM system should offer you mobile capabilities so that employees can work remotely from home or another location of their choice, such as at trade shows. This is an essential part of the system that enables working to take place to the same level of detail and functionality whilst on the move so that the same levels of service provision are maintained as well as the highest possible levels of customer service. This can be utilised for any mobile devices such as mobile phones, tablets and laptops, and can help to optimise both the in-house and customer experience.

Data management and analytics

Analytics tools can also be integrated within your CRM system to monitor data and statistics and generate useful statistical information which can be used for business decisions, sales and marketing. For example this could be for specifically targeting campaigns or consumer groups or implementing new business strategies. At the same time as utilising data effectively for campaigns, a CRM can also help with general data management and using data in real-time.

Multi-channel CRM support

Because of the integration within your CRM, support can be provided across multiple channels more easily and working processes are much smoother in general. If you’re looking into the possibility of using a CRM system within your business, give Market Developer a call today on +44 1784 432 082 and we will be happy to discuss your requirements with you.

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About Market Developer

MarketDeveloper is a CRM and Marketing Automation supplier based in Egham. The company was formed from the merging of two marketing solutions in 2009 and has been committed to creating and updating a highly powerful, flexible and intuitive Database Marketing solution. Since launching v5 of its system MarketDeveloper has seen 99.999% deliverability rate and includes The Mail, VisitWales, ScotRail and Cosmos amongst its clients.