Cloud software is fast becoming an industry norm for crm solutions providers and marketing software generally. But what are they key benefits of marketing in the cloud? We’ve compiled a list of the top 10 benefits
1. Cap- ex free
Cloud computing services are delivered through the web and your data is stored in a secure server. All that is required for most solutions is a web browser, bypassing the need for capital expenditure altogether.
2. Predictable costs
Charging models often come in the form of a monthly pay as you go service, so ongoing operating expenses are predictable and simple to budget for.
3. Speed of implementation
Crm online solutions are highly configurable and much faster to deploy than traditional systems, ensuring businesses have minimal project start-up costs and disruption.
4. Low execution risk
As there is no software bespoking, and users access a ‘platform’ that is tested every time it is switched on, there is very, very low risk of project failure. This also means that set up fees are markedly lower than traditional in house or MSP outsourced builds.
5. No hardware / software maintenance costs
No software is ‘delivered’ as the code is held and maintained on the provider’s servers, meaning all data storage, cleaning and manipulation takes place on the crm system itself.
6. No risk of your marketing system becoming outdated
Cloud crm providers will often send out automated software releases as part of the ongoing contract, so you always have the very latest release and the most up to date functionality.
7. Everything, everywhere all the time
Most web based crm systems are delivered over a secure internet connection so all functionality is available to all accredited users wherever they are. All that’s required is a browser and an internet connection. Systems can be “platform agnostic” so a PC, laptop, iPad or even Smartphone can be used to securely access marketing data.
8. Disaster recovery
MarketDeveloper’s UK based Data Centre has 11 different choices of utility suppliers. However if the Data Centre does go down a back-up Centre takes over automatically.
9. Security / data loss / document control
Webroot recently discovered that UK businesses spent an average of 18 days a month maintaining on-premise security. Hosted CRM providers usually handle all server maintenance and security provision. A major benefit of this is that there is no need to hold any data locally on portables or on memory sticks or other memory devices.
10. Environmentally friendly
In the cloud you only use (and pay for) the server space you need, which decreases your carbon footprint.