Following the successful implementation of the Cosmos Tours and Cruises, Archers Direct, and Avalon Waterways systems MarketDeveloper is delighted to announce it has created a tailored travel solution that brings big company marketing automation functionality to the huge raft of mid range travel and leisure companies in the UK.
As consumers have increasingly discovered the delights of travel, specialist niche suppliers have evolved to fill the diverse quota of travel needs. In the last ten years there has been a massive increase in the number and variety of travel companies. The unparalleled growth of the internet and online shopping has facilitated an explosion of activity specific brands that tailor to the vast range of people’s holiday needs. Where previously there were package holidays, today there is a wide selection of companies specialising in areas as diverse as skiing, golf, adventure, couples, singles and silver market.
However up until now these companies have had to shoehorn their marketing automation requirements into off the shelf products designed for a world that is now passed in the travel industry. MarketDeveloper’s highly configurable system allows travel companies to pour all their data into a single platform that provides marketers with the facility to handle the entire marketing cycle in one place. From analytics to communication send at the push of a button.
The much vaulted but never delivered “One stop shop” is now a tailored reality for the travel market.
For more information on how MarketDeveloper’s solution can drastically alter the landscape of travel marketing please visit us now.