The days of one way traffic are dead. The days of shouting marketing content at consumers are dead. In a world of social media and consumer empowerment your customers want to make their voices heard and they expect their brands to provide a way for them to do so. Conversational marketing is a premise devised by Steven Van Belleghem that states that in order to perform effective and profitable marketing in the modern world brands need to engage in a real, ongoing and two way conversations with their customers.
Conversation Manager from MarketDeveloper gives you all the tools required to do exactly this.
As a highly sophisticated and adaptable preference centre Conversation Manager allows our clients to truly communicate with their customers. Via the use of configurable online portals, companies can now truly engage with their customers easily and to a high standard. There is the ability to publish, share and collect information and capture it directly into your database, such as subscriptions, transactions, orders, offers, opinions and preferences.
Because of the flexible nature of the Conversation Manager, any discussion you wish to engage your customers in is possible. Whether you’re…
- Conducting a survey on a latest release
- Sending out a newsletter
- Taking Reservations for a busy period
- Offering a bonus scheme on loyalty points
All your marketing needs are catered for and accommodated by MarketDeveloper. Are you ready to join the Conversational Marketing revolution?