Everything MarketDeveloper does starts with the Single Customer View. As a CRM marketing application MD v5.1 gives clients a complete, 360 view of their customers allowing them to perform highly targeted and effective marketing and see a massive ROI.
All a contact’s information is kept in a clear, single interface. The data can be easily updated and amended and the intuitive MD operating system allows clients to set permissions against individuals so only the correct information is stored. This means a client can locate an individual, discover their preferred contact method, analyse their marketing preferences and send them the right information, at the right time and to the right place.
The Single Customer View is an appropriate marketing model for both B2C and B2B clients. A key component of B2C companies is presenting the correct corporate image when dealing with potential customers. In a world of social media and real time interaction the way brands come across is more crucial than ever. By developing and maintaining a true knowledge of their market, B2C brands can be seen in precisely the way they would like to be seen.
B2B marketing is more complex but with MarketDeveloper a Single Customer View is no less obtainable. By linking individual contacts to site locations and companies within the database v5.1 allows users to map their contacts and perform predictive behavioral analysis.
The Single Customer View is intrinsically linked with the rest of the database, so working with larger sets of data is equally convenient.
MarketDeveloper’s Single Customer View allows clients to see an individual in incredible detail and observe the bigger picture at the same time!
For more information check out Single Customer View