What could cloud software offer your business?

Cloud computing is becoming the norm for many businesses worldwide, from the smallest start up to the largest multi-national corporation. CRM systems that are in-house often offer limited functionality and can be difficult to use, which is why cloud based software offers a great deal of advantages as an alternative to in-house CRM solutions.

Greater flexibility

Cloud based CRM offers much greater flexibility since it enables you to work from any location remotely, providing there is access to the internet. This gives employers the opportunity to give employees the chance to work from home or outside of the office during some, or all, or their working hours, which also cuts the costs of running an office as desks can be shared as hot desks if needed. It also means that data can be accessed securely on-the-move, which is ideal for those travelling between meetings or even on the morning commute.

Stronger security controls

Despite initial concerns about the security of cloud-based CRM, particularly in light of last week’s worldwide ransomware cyber-attack, the cloud actually offers a might higher level of security than traditional CRM systems in many cases. Our software, MarketDeveloper v5.1, uses only secure UK-based servers, and has been awarded an ISO accreditation for data security. As an official cloud supplier to government agencies, we are able to offer the most secure solutions to our customers.

Restrictions for data access

Data breaches can be minimised using the cloud, since it provides a secure storage method that reduces the chance of secure data being stored only on one device or machine and being lost or compromised. Levels of security can be implemented to ensure that access is only granted with the correct passwords and permissions, and this helps to track who has had access to data too. In this way, it protects against cyber-attacks as it offers greater overall data control.

Cloud is a cost-effective solution

Along with flexibility and security, cloud solutions also provide a more cost-effective alternative to traditional CRM systems. This is because the hosted setup significantly reduces in-house hardware requirements and maintenance, and other overheads. Any issues that occur will be solved by the host rather than in-house, which reduces downtime overall.

High service levels

MarketDeveloper takes pride in offering the best possible cloud CRM solution to their clients. As a part of this, we include all updates within our monthly subscription fees so there are no unexpected costs to pay. Find out more about our cloud software and support by giving the team a call today on 01784 432 082.

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About MarketDeveloper

MarketDeveloper is a CRM and Marketing Automation supplier based in Egham. The company was formed from the merging of two marketing solutions in 2009 and has been committed to creating and updating a highly powerful, flexible and intuitive Single Customer View solution. A selection of MarketDeveloper clients include The Mail, VisitWales, ScotRail and Cosmos. In December 2018, MarketDeveloper was acquired by BlueVenn.