Creating Consistency to develop effective customer relations

The key to building lasting customer relations that encourage brand loyalty is the ability to create a clear, strong and consistent message across all of your active customer relation platforms. Monitoring a single customer interaction across multiple platforms and tracking their journey through your marketing efforts however can be complicated and potential leads can be missed or interested prospects can fall through the cracks.

 

The relationship between CRM and Marketing Automation

CRM and marketing automation are like two sides of the same coin. Where a CRM focuses on sales, marketing automation is designed with the tasks of marketing in mind – the two together can be a powerful driving force within a business. Perhaps the easiest way to look at the relationship between CRM and marketing automation is the sales funnel. The top half of the funnel – from initial leads to qualified leads falls within marketing automation while the bottom half, which eventually moves to the conversion or sale is all CRM.

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