In what way can using a CRM system help you to create more targeted campaigns?

The number of businesses utilising email marketing to reach out to their customers is higher than it has ever been, and as a result, it can be easy for your database to ‘switch-off’ to marketing messages if you are not delivering relevant and targeted campaigns. So, how can your CRM help you to create more targeted campaigns in order to beat the inbox clutter and reach your consumers?

 

Is Single Customer View a marketing treasure?

Single Customer View (SCV) is a unique offering from MarketDeveloper’s CRM systems, which consolidates customer information to give your business a more holistic view of your customers’ information. This “bigger picture” can help your marketing and sales departments, as well as your customer services team, to grow and be more targeted in their approach.

How can your customer services team use your CRM to improve their department?

Customers are faced with many options and choices online nowadays and this means that every industry is becoming increasingly competitive. It is therefore imperative to ensure that your existing customers remain loyal, whilst you acquire new customers at the same time. Utilising CRM software is just one way to provide your clients with the best possible customer service and ensure that they stick with your brand. So how can your customer services team use your CRM to improve their department?

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