Our basic guide to CRM and what it can bring to your business

“What is CRM?” is a very common question. In a world that is increasingly competitive for businesses, finding a way to achieve a competitive advantage could make all the difference – that’s where CRM (Customer Relationship Management) is so useful. CRM provides an opportunity to manage and use the data that your business generates, to better understand customers and improve management of relationships. The configuration of CRM may be different for every organisation but the results should be the same: more positive relationships and a more accurate perspective on the business.

What changes have there been to CRM since the GDPR came into action?

The GDPR caused huge change for the business world when it came into effect in May of this year. As steps have been taken to try and accommodate the requirements of the GDPR we have seen many organisations forced to completely rethink the way that they handle individual data. The GDPR is designed to cover personal data – and, by default, any data that ends up in your CRM will be personal data. So, what has this meant for CRM since the GDPR arrived and what changes have we seen in response to the new regulation?

Which is the best fit for you: Managed Services or SaaS?

Managed Services and SaaS are often bundled together but the reality is that the two are not the same. While SaaS may form part of Managed Services, SaaS is a third party software provider hosting and managing a business’s applications, as opposed to a provider that is offering a broad range of IT services. It may be that your business only requires the support of SaaS but for many enterprises, the benefits of additional options that come with Managed Services can sometimes make all the difference.

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