Customer-centricity is increasingly becoming viewed as the path to business success. Big commercial names, such as Lloyds Banking, BP & Just Eat, are proud to talk about how putting customers at the heart of what they do has generated impressive results. Customer relationship management – keeping track of, and analysing, customer (and prospect) interaction – provides an essential foundation for successful customer-centricity.
Marketing automation provides the opportunity to streamline your marketing efforts across multiple channels and optimise the time and money that you invest in your business communications. It could enable you to reduce spend and create more targeted and engaging campaigns that achieve better results and deliver more return on your marketing investment.
A Single Customer View (SCV) is an essential channel of insight for businesses looking to better target marketing and optimise customer interaction. It is a simple but very effective part of a CRM marketing application that will help to provide clarity, build trust with customers and enable useful tactics such as personalisation.