Finding the right CRM can sometimes seem like looking for a needle in a haystack. There are many different options to choose from and each may have it’s own distinctive combination of features. However, when it comes to a CRM that will deliver on insights and performance, there are a number of key features to look out for.
Big data presents an exciting opportunity for businesses looking to get ahead when it comes to data and campaign management. From a marketing standpoint, in particular, the availability of big data is a game changer as it can be used to better understand customers, from buying behaviours to likes and dislikes, to enable insightful understanding by brands and more accurate targeting. For those who harness it, big data could help your marketing reach new heights.
The GDPR comes into force this May 25th, bringing with it a new dawn for data protection. It has been widely discussed – often in not particularly positive terms - by those who fear the impact it will have on marketing activities. However, the reality is that the GDPR could actually help you to achieve a more targeted marketing strategy for your business. Here’s how.