A Single Customer View (SCV) is an essential channel of insight for businesses looking to better target marketing and optimise customer interaction. It is a simple but very effective part of a CRM marketing application that will help to provide clarity, build trust with customers and enable useful tactics such as personalisation.
Finding the right CRM can sometimes seem like looking for a needle in a haystack. There are many different options to choose from and each may have it’s own distinctive combination of features. However, when it comes to a CRM that will deliver on insights and performance, there are a number of key features to look out for.
Big data presents an exciting opportunity for businesses looking to get ahead when it comes to data and campaign management. From a marketing standpoint, in particular, the availability of big data is a game changer as it can be used to better understand customers, from buying behaviours to likes and dislikes, to enable insightful understanding by brands and more accurate targeting. For those who harness it, big data could help your marketing reach new heights.