The GDPR comes into force this May 25th, bringing with it a new dawn for data protection. It has been widely discussed – often in not particularly positive terms - by those who fear the impact it will have on marketing activities. However, the reality is that the GDPR could actually help you to achieve a more targeted marketing strategy for your business. Here’s how.
Marketing automation exists to make life easier for businesses. It is software that enables the more repetitive jobs to be automated to free up members of the team for more value adding tasks and to introduce time and cost saving efficiency. There are many benefits that marketing automation could bring to your business, from reducing error rates through to enabling your organisation to reach more potential customers.
The GDPR has been a hot topic for some time now. However, with the deadline for compliance just weeks away it has become even more crucial for businesses to be able to demonstrate its integration into an enterprise. If your business isn’t up to scratch yet don’t panic – there are some simple steps that you can take to ensure you get over the GDPR line in time.