The GDPR comes into force on 25th May this year. At that moment, the whole landscape of data privacy in the UK will shift, giving more rights to individuals and placing more of a focus on privacy by design. Plenty has been said about the challenges that this presents for marketers – but what about the opportunities?
Facebook’s issues with data privacy seem to be dominating the news cycle right now. The social media giant finds itself in hot water for allowing companies like Cambridge Analytica to harvest the data from millions of its users to be employed for what many have described as “undemocratic processes.” But if a company that big can get into trouble with data compliance then surely there is a pass for much smaller businesses with fewer resources.
Facebook has had very public privacy problems for some time – the rumours and gossip have been circulating endlessly about what the social media giant really does with the vast amount of data it has. Recently, the Cambridge Analytica scandal has forced Facebook to face up to this in an uncomfortable way. Revelations that the political consulting firm Cambridge Analytica harvested data from 50 million Facebook users have made life uncomfortable for Facebook. There was no consent obtained and no one was even notified.