Bristol, (UK) and Raleigh, NC (US) – 22nd January, 2019: BlueVenn, the market leader for Customer Data Platforms (CDP) and omnichannel marketing automation, today announced it has acquired MarketDeveloper, a UK Single Customer View technology vendor with an impressive array of clients.
Once viewed as a “nice to have,” marketing automation has today become an essential. Integrating it can have an impact on every part of the sales funnel, from lead nurturing through to up-selling. The right use of marketing automation represents a simple way to create a competitive advantage, to better target new customers and to improve the service that existing customers receive.
What’s the difference between a multi-channel marketing strategy and an onmi-channel approach? It’s a subtle, but crucial, distinction that is redefining the way that brands communicate with customers and creating more opportunities for stronger relationships that deliver better results. Data has a fundamental role to play in effective omni-channel marketing, which is why a CRM is such a crucial tool to have.