How does a CRM facilitate your omni-channel marketing strategy?

What’s the difference between a multi-channel marketing strategy and an onmi-channel approach? It’s a subtle, but crucial, distinction that is redefining the way that brands communicate with customers and creating more opportunities for stronger relationships that deliver better results. Data has a fundamental role to play in effective omni-channel marketing, which is why a CRM is such a crucial tool to have.

7 ways that your CRM can help you improve your customer experience

Customer experience is a driving force in brand loyalty creating engaged and active relationships with your audience that generate real results. Customers today expect brands to be proactive in terms of contact – but also focused and specific. Today’s consumers are tech-savvy, used to doing digital research and looking for information about brands on social media.