Once viewed as a “nice to have,” marketing automation has today become an essential. Integrating it can have an impact on every part of the sales funnel, from lead nurturing through to up-selling. The right use of marketing automation represents a simple way to create a competitive advantage, to better target new customers and to improve the service that existing customers receive.
What’s the difference between a multi-channel marketing strategy and an onmi-channel approach? It’s a subtle, but crucial, distinction that is redefining the way that brands communicate with customers and creating more opportunities for stronger relationships that deliver better results. Data has a fundamental role to play in effective omni-channel marketing, which is why a CRM is such a crucial tool to have.
Customer experience is a driving force in brand loyalty creating engaged and active relationships with your audience that generate real results. Customers today expect brands to be proactive in terms of contact – but also focused and specific. Today’s consumers are tech-savvy, used to doing digital research and looking for information about brands on social media.