Data security is a key topic for 2018. The risk of data loss and cyber attack has increased as a result of employment practice changes, such as remote working, as well as the sheer volume of malicious third party activity. Plus, the arrival of the General Data Protection Regulation in May next year is going to make it even more crucial to ensure that data is secure. The result is a lot of additional pressure to find ways to improve data security.
With the New Year on the horizon, change is on the agenda for many businesses. What could you do better in 2018, how could your business be more efficient, more profitable and make more of an impact? There are many ways to approach the answers to these questions and a CRM as a solution is one of them. If your business has customers then – no matter what size it is – it’s likely that you would benefit from a CRM. But what are the telltale signs that a CRM in 2018 might be right for you?
Plenty of questions have been asked in recent months when it comes to the efficacy of big data analytics. Is it really the revolutionary change that was promised or just another fad that will soon fade? The reality is that big data is here to stay but, as is often the case, many businesses have rushed straight in to engaging with it without much of a plan. The key with big data is to apply it to a problem. If you have a problem to solve then big data can be incredibly useful.
Customer service is a crucial part of business success. It creates loyalty, enables access to repeat custom and has a big impact on reputation – news of poor customer service, for example, reaches twice as many ears as praise for good customer service. It’s something that needs to be a priority for every organisation – but how can using CRM help to improve it?
CRM and marketing automation might seem like two very different processes. On the one hand you have CRM software, which is predominantly sales-focused and is designed to manage the interactions that the business has with customers and established leads. And on the other hand you have marketing automation software, which is (obviously) focused on marketing and is intended to help a business to streamline, automate and effectively measure marketing efforts. The two systems don’t have many parallels and don’t share anything other than the most basic information.
Insight is an enormously valuable business tool and one that can shape all kinds of decisions, from strategy to budgets. The more accurate the insight, the greater the opportunity to streamline business systems and create new ways to generate profit. The combination of CRM and data analysis provides an effective way to open the door to greater insights that can produce powerful changes in your business. If you’re looking for opportunities to make your business more profitable bringing these two systems together is the perfect place to start.
Customer Relationship Management (CRM) works towards building strong relationships with your current customers, as well as identifying prospects and encouraging returning customers. It brings together many different elements by using software to build a bigger picture of the customer information that you have. A CRM can offer benefits to SMEs and large multinational corporations alike, so if you’ve not yet considered it, here are 5 benefits that will convince you to start using a CRM system.
Once you’ve got your CRM implemented, you are probably going to want to use your new tool to help improve your customer service, sales and marketing channels. To make the most of your new platform it is important you understand and take advantage of Single Customer View – here’s why:
Delivering the perfect message at the perfect time
Social CRM has entered the marketing lexicon and is widely acknowledged as being the future of customer relationship management. The majority of consumers use social media channels to communicate and receive information and they expect the brands they use to be proactive and available over these channels.