MarketDeveloper is delighted to reveal its client base has universally embraced trigger based marketing campaigns with a 100% adoption rate in 2014. This coupled with an email open rate that is three times higher than their non trigger based bulk campaigns reflects the growing success of Marketing Automation as a key marketing strategy.
MarketDeveloper is pleased to announce it has been named Cloud CRM supplier for the cultural and sports management organisation Glasgow Life.
This highly optimistic start to the new year comes at the end of a successful 2013 for MarketDeveloper. Last year saw the CRM company further expand its client base into the publishing arena securing business from, among others, Mark Allen Group. 2013 also saw a host of add ons to the flexible MD v5.1 solution
Can you afford not to move your business to the cloud?
Cloud computing is here to stay. Most internet experts now believe that cloud computing will be the norm by 2020. In-house CRM is expensive and can often be complicated, inefficient and limited. Given the massive advantages of cloud based software it is not difficult to see why it will render traditional methods obsolete.
Are we about to witness one of the most elaborate and bizarre viral marketing campaigns?
Over the past few weeks certain corners of the internet have been ablaze with speculation, conspiracy and murmur. This is no new occurrence as, along with petit in-fighting, this is what internet forums are for. What makes this case more interesting is that it concerns a topic that has been three years in the making and has really captured the imagination with its exciting and vaguely sinister air.
The days of one way traffic are dead. The days of shouting marketing content at consumers are dead. In a world of social media and consumer empowerment your customers want to make their voices heard and they expect their brands to provide a way for them to do so. Conversational marketing is a premise devised by Steven Van Belleghem that states that in order to perform effective and profitable marketing in the modern world brands need to engage in a real, ongoing and two way conversations with their customers.
One of the most important factors in driving customer loyalty is how a brand is perceived. In a world of CRM, social media and real time responses the importance of perception is huge. A relatively small and insignificant brand can go viral and a well established brand can stumble into PR disaster, leaving its reputation dented.
YouTube videos are a useful and relatively simple way for SMEs dealing in SaaS CRM such as MarketDeveloper to promote their company, explain in more detail about the product and address any technical difficulties current clients may be experiencing.
The main aim of conversation marketing is to create an engaging and on-going two way dialogue between consumer and brand. MarketDeveloper achieves this by way of the sophisticated online Conversation Manager which acts as an online hub for a company’s marketing information. A more basic, yet equally important facet of this new style of marketing is social media.
Loyalty – Delivering Retention Strategies through CRM Solutions
- Acquiring new customers can cost up to five times more than satisfying and retaining current customers
- A 2% increase in customer retention has the same effect as decreasing costs by 10%
- Depending on the industry, reducing your customer defection rate by 5% can increase your profitability by 25% to 125%
- Customer profitability tends to increase over the life of a retained customer
Data is perhaps the most essential modern marketing tool but it can be challenging to manage and protect. The security and privacy of customer data should be a top priority for any company actively storing business data.
PII stands for Personally Identifiable Information and protecting it is vital. PII is information that can be used to uniquely identify, contact or locate a single person, including information that can be used with other sources.